Twitter has now more than 200 million users worldwide, and they create a lot of “noise.” So when Spontex France decided to start their own Twitter account, they realised that the only way to be seen among the “noise” was to use magic.
Also Read: Twitter Advertisers Can Target You Based On The Apps You Use
Spontex France – as a leader in household cleaning products – quickly realised that their new Twitter account should be the “cleanest.” So they created an account that looked like that:
Cool uh? But it did not stop there. Spontex used what is called “magic pics” – basically playing with transparency on Twitter.
So, in fact, behind every white image, there was a hidden one, which you can discover by clicking on the tweets and then on the white image. This is an awesome idea from Parisian ad agency Kids Love Jetlag.
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Come on, try it for yourself (click on the white space below, then click again when it opens in your web browser):
— Spontex France (@SpontexFrance) May 26, 2015
And here’s the video that explains it all (French):
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