Twitter has now more than 200 million users worldwide, and they create a lot of “noise.” So when Spontex France decided to start their own Twitter account, they realised that the only way to be seen among the “noise” was to use magic.
Also Read: Twitter Advertisers Can Target You Based On The Apps You Use
Spontex France – as a leader in household cleaning products – quickly realised that their new Twitter account should be the “cleanest.” So they created an account that looked like that:
Cool uh? But it did not stop there. Spontex used what is called “magic pics” – basically playing with transparency on Twitter.
So, in fact, behind every white image, there was a hidden one, which you can discover by clicking on the tweets and then on the white image. This is an awesome idea from Parisian ad agency Kids Love Jetlag.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Come on, try it for yourself (click on the white space below, then click again when it opens in your web browser):
— Spontex France (@SpontexFrance) May 26, 2015
And here’s the video that explains it all (French):
If you like our stories, there is an easy way to stay updated:
Follow @wersm
[wysija_form id=”5″]
More from Creative Campaigns
The Top 5 Social Media Stories Of This Week
OOO emails, Instagram was hacked, Facebook fundraisers have been a blazing success and Greenpeace had one of its most successful …
Female Body Hair – Is That Even A Thing?
"The world pretends it doesn’t exist," says photographer Ashley Armitage, who’s teamed up with female-first company Billie to re-frame beauty …
Wikipedia Turned To Streetwear To Keep Knowledge Free
To keep access to its platform free, Wikipedia dropped a surprise collaboration with a famous LA streetwear brand to create …
