Content is King. Content marketing is very hot these days. But digital content must answer some basic rules in order to have the successful impact you expect.
We present the 3 S’s of Digital Content: Searchable, Snackable, Shareable
Searchable – Search is where it all begins on the internet, as consumer’s dependency on search keeps on increasing.
The golden rule: If users can’t find your content, your content is worthless
Snackable -Consumers demand on-the-go information. As the world goes mobile, digital content must be consumed quickly and easily.
Take- Away: Use short length content to tease your visitors into reading more.
Shareable – Your content takes value into reaching the maximum users. Leave space for discussion, open conversations.
Lead the debate but make people want to act and interact with your content.
Go through the following infographic and for even more insight on content strategy, you can review our previous post on the 4 C’s of Social Media Marketing.
You might also like
More from Experts Talk
3 Courses To Help You Get Discovered On Facebook And Instagram
Here are three free Facebook Blueprint courses to help you get discovered on Facebook and Instagram.
Is There A Back Door To Get Verified On Twitter?
Twitter says it is working on a new verification process. But in the meantime, accounts are still getting verified.
The Top 5 Stories On Social Media This Week
Instagram brought Pinned Comments to everyone, Google Plus is officially dead (again) and LinkedIn has a new audio feature.
The Top 5 Stories On Social Media This Week
LinkedIn is #OpenToWork, Facebook changes its algorithm again, Lego gets into pop art, and India bans TikTok.
The Top 5 Stories On Social Media This Week
KFC could be launching its own gaming system, Instagram is bringing its TikTok clone to more countries and TikTok announces …
Why A Crisis Is A Good Time To Build Substance On Social
Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.
The Top 5 Stories On Social Media This Week
Adobe launches Free Photoshop Camera app for iOS and Android, YouTube introduces a new "shoppable" ad format and Twitter now …
The Top 5 Stories On Social Media This Week
Pornhub invites everyone to keep it SFW when WFH, Twitter is testing Reactions again and Hublot launched a new smartwatch …
The Top 5 Stories On Social Media This Week
Facebook is testing a new email marketing tool, Google adds anxiety disorder self-assessment to Search, and LEGO has a new …
