More than ever Youtube has become a very important platform for advertisers to measure the impact of videos ads. TV is not enough anymore to guarantee the success of a campaign. Youtube is becoming the number 1 source of referral traffic on the web and can make or kill the success of any video ad.
Below are the top 10 ads of 2013, based on the number of shares as opposed to the number of views.
1. Dove: Beauty Sketches (4.24 million shares)
2. GEICO: Hump Day (4.03 million shares)
3. Evian: Baby & Me (3.34 million shares)
4. Kmart: Ship My Pants (3.05 million shares)
5. Cornetto: Yalin (2.91 million shares)
6. Budweiser: Brotherhood (2.7 million shares)
7. Pepsi Max: Test Drive (2.69 million shares)
8. MGM/Carrie: Telekinetic Coffee Shop Surprise (2.17 million shares)
9. Ram Trucks: Farmer (1.88 million shares)
10. Volvo: The Epic Split (1.82 million shares) – [but the most recent one]
About the research: The rankings were based on the number of shares on Twitter, Facebook, and the blogs as opposed to the number of views. The analysis did not include movie or TV trailers. Data was collected from January 1, 2013 to November 18, 2013.
This story was first published on MarketingProfs
Related Stories:
- Visual Web – The Next Big Thing
- 10 Ways to Get More Followers on Twitter
- YouTube & Netflix Account for 50% of US internet Traffic
More from Youtube
Youtube And Eventbrite Team Up To Sell Concert Tickets Underneath Music Videos
YouTube has teamed up with Eventbrite to give fans a direct and easy way to buy tickets to their favorite …
The 5 Best YouTube Channels For Sports Fans
Looking for the best YouTube channels for sports lovers? We have you covered. These five channels are a the best …
5 Alternatives To YouTube For Online Video
YouTube is not only the number online video platform, it also is the world’s second largest search engine and third most visited …
