The 10 Commandments To Boost Your E-Shop With Facebook

Who can imagine having an e-shop and not taking advantage of Facebook to promote your products and business? Facebook is by far the largest social network out there, and even if other platforms like Pinterest are regarded as more efficient for e-commerce, you simply cannot ignore the reach power of Facebook.

To make the best out of Facebook to market your e-shop, you should always keep in mind what your customers may be looking for on Facebook. It is crowded on their newsfeed, so try to give them something of value, something that will catch their eye and make them want to click through.

#FB newsfeed is crowded – give value, use eye-catching visuals, make users want to click through.

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Use images, they perform better on Facebook than any other kind of posts
Sell the lifestyle around your product, not your product
Create themed product collage, they perform better than simpler product shots
Run giveaways – everyone loves to get something for free
Help your customers recommend your products to their friends
Offer time sensitive discounts to induce urgency
Run contests – Contests excite customers and attract new ones
Get your customers talking, ask questions.
Offer free shipping – it’s one of the basic, make them feel special
Use a custom Facebook store app (like Shopify for example)

The key to #Facebook e-commerce is to help your customers recommend your products.

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Check out the infographic created by Referral Candy, a specialist customer referral software:

Of course these 10 principles apply to all kinds of businesses online. Whether you are actively selling your products online or simply using social media to promote your business, these tips can be applied.

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