Instagram is growing fast, and not only because more and more users open an account, but surely because brands have now understood the huge potential the app offers.
After testing the feature in the USA for a few month, Instagram is now rolling out advertising in the UK. If you needed one more sign that businesses are looking for ways to use Instagram, this should really be it. But paid media is not the only way to make use of the potential offered by Instagram, as some agencies show with original and creative campaigns.
Also Read: [Quiz] Are You An Instagram Guru?
Working for Åhléns, a swedish based clothing and accessories retail chain, the agency came up with the idea of the “Shot it. Got it” campaign. Åhléns uploaded 3 stop-motion videos on their Instagram profile. The products appear for a very short-time on the video, and users are invited to grab a screenshot of the products they like. After reposting them on their own Instagram account with the hashtag #ÅhlensDumpaMig, the users get a 50% in-store discount for the specific products.
This campaign takes full advantage of Instagram while also creating in-store foot traffic. A 360 degree answer to modern retail marketing.
Here is a video that explains the campaign:
Here is one of the 3 videos that were released by Åhlens:
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