There is a lot of things a brand can do on Instagram. You can, of course, post awesome visuals that will help build some brand love. Or you can get more creative and look into these 5 awesome ways to do more with Instagram. In Spain, MINI decided to do something different. So they (re)created the whole experience of a test-drive on Instagram.
What everyone loves about MINI cars, is the way you can make them so personal, thanks to hundreds of ways to customise the cars. They are unique, and as such, they surely deserve an equally unique way to be promoted online, right?
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This awesome storytelling campaign will take through the things you may experience during a MINI test-drive. The campaign is made of several cartoonist videos and, furthermore, it changes based on your own decisions, thus becoming your own test-drive experience.
The experience starts here.
But if you prefer, here is a video that shows it all in action: