There is a lot of things a brand can do on Instagram. You can, of course, post awesome visuals that will help build some brand love. Or you can get more creative and look into these 5 awesome ways to do more with Instagram. In Spain, MINI decided to do something different. So they (re)created the whole experience of a test-drive on Instagram.
Also Read: Feeling Adventurous? Jump Into Land Rover’s Instagram Video Stories
What everyone loves about MINI cars, is the way you can make them so personal, thanks to hundreds of ways to customise the cars. They are unique, and as such, they surely deserve an equally unique way to be promoted online, right?
In Spain, MINI worked with their local agency, La Despensa, to launch the first test-drive to take place entirely on Instagram!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This awesome storytelling campaign will take through the things you may experience during a MINI test-drive. The campaign is made of several cartoonist videos and, furthermore, it changes based on your own decisions, thus becoming your own test-drive experience.
The experience starts here.
But if you prefer, here is a video that shows it all in action:
[wysija_form id=”5″]
More from Creative Campaigns
The Top 5 Social Media Stories Of This Week
Instagram is texting a new way to "tap to advance," Facebook "announced" Ripley and YouPorn now lets you search for …
PODCAST: 12 Questions With Sarah Austin
This week I’m joined by freelance social media strategist and Head of Influencer Content at The Projects, Sarah Austin.
Getting Started With Facebook Dynamic Ads
If you’ve been using the typical ad formats such as images or carousels to promote your products on Facebook you …
