This is the eternal question: Are teens leaving Facebook? And if so, does it mean Facebook will disappear?
Well although I do not have the power to foresee the future, the answer to these two questions is probably NO.
Also Read: Social Media Generation Gap – Teens vs. Adults [infographic]
In fact, teens probably do not dislike Facebook at all, according to a new study by Forrester.
Forrester surveyed more than 4,500 U.S. online users between 12 and 17 about their habits on social networks and apps. And among the “apps they use all the time”, Facebook comes first, far in front of the other social platforms. And since a surprise never comes alone, the research also shows how teens are more keen on using Instagram than SnapChat.
Nate Elliott, Forrester’s Vice President and Principal Analyst Serving Marketing Leadership Professionals, summed up the research findings:
[quote]The results were clear: Facebook remains young users’ favorite social network. More than three-quarters of online youth use Facebook — twice as many as use Pinterest or Tumblr or Snapchat, and more than use Instagram and WhatApp combined. And 28% of young users who are on Facebook say they use it “all the time,” a higher percentage than said this about any other social network.[/quote]
Have a look at the graphic below that shows how the different social apps are used by teens in terms of adoption and hyperusage:
This research comes to show again that Facebook does not have a “teen problem” as many media like to claim.
Related Stories:
- Pheed is a Social Network for Teens
- 30+ Social Media Stats You Need To Know [infographic]
- Facebook Still Is Unbeatable Among Young Adults
Featured image by Scott Macklin
You might also like
More from Experts Talk
Top 6 Clubs You Never Heard Of That You Need To Join On Clubhouse
Clubhouse users will tell you to join as many clubs as possible, but how do you know which ones are …
Welcome To Clubhouse: An Insider’s Look
Clubhouse is all the rage. It's new, it's audio and it is extremely addictive. The hype is real and I'm …
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …