With the expansion of data cellular networks, we observed an emerging phenomenon; Users started to abandon traditional SMS service and turned to instant messaging through the mobile web channel. This surge culminated around the time …
There's no denying that web usage has experienced incredible growth since it first hit availability to the average person. Despite having existed for far less time than inventions such as the automobile or television, the …
Social Media usage is growing rapidly, and it does so among all age groups. However, Teens and Adults do not have the same approach and this translates into them having different favourite platforms. For example, …
Marketing often comes down to looking around, observing a lot, understanding behaviours and making the right moves at the right time, for the right people.Well Social Media marketing does not have to differ from this. …