The power of the social influence keeps increasing, creating the need for a new approach regarding the relationship between brands and users. Nowadays, an influential user on social media is much more important for a brand …
People have always counted on recommendations from their peers when they had to make decisions. In fact, recommendations from parents and friends have always been at the heart of any buying process, much more than …
Before you start bashing, stop for a moment and think: What is Social Media all about?Simply put, they are about Awareness, Engagement and ROI. In order to achieve the aforementioned three, it is crucial to …
Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are people who are active on social media and blogs. They also are brand advocates …