Twitter is one of the best tool to promote yourself or your business online. It is a very engaged community and as such it is very good to build awareness, share offers, or basically to promote your content. But this can only happen if you can make a place for yourself in the growing Twitter community.
Not only 75% businesses are already on Twitter, it also offers one of the highest recommendation ratio among all social media platforms. In fact, almost 8 out of 10 users are likely to recommend a brand they follow and 67% are more likely to buy from a brand that they know of on Twitter.
So what should you tweet about? Well that really depends on your industry. But generally, tweets with images and/or links are very much more likely to create engagement. And a golden rule: on twitter, you will get engagement if you ask for it! So don’t hesitate, for example, to ask your followers to retweet, they will then be 4 times more likely to do so!
The following infographic by QuickSprout will show us how you can increase both engagement and your number of followers:
Let’s end this post with a tip from Neil Patel, the founder of Quicksprout:
[quote]Make sure you tweet on Saturday and Sunday at either 9am, 12pm, 3pm or 6pm as that is when you’ll end up getting a lot of engagement.[/quote]
Do you have any other tips you would like to share?
- The 10 Social Media Statistics That Count for Your Brand
- ClicktoTweet – Promote Your Stuff on Twitter
- The #1 Mistake Everyone Makes on Twitter