Who said you could not mix couture and modern parenting? Watch how stroller brand Quinny took on the runway with ultra-practical haute couture.
“Parenting Couture” is a collection inspired by real life parenting moments, making a beautiful statement about how to be prepared for whatever life with kids throws at you, without sacrificing your cool-factor.
Created by the New York and Amsterdam-based agency SuperHeroes, the “Parenting Couture” collection includes “The Power Nap Dress” designed to sleep in after a rough night with your baby, a multi-pocket jumpsuit designed for carrying all your kiddie paraphenalia and a business suit with stains “built in” to the design.
SuperHeroes worked with Dutch fashion designer Marlou Breuls to create the collection, inspired by the elements and design of Quinny’s NxtGen strollers and launched during Milan Fashion Week ‘19 with an actual runway show.
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