Spotify has been giving podcasts more attention lately, and this can be seen from the amount and variety of shows that are available on the app. To strengthen its podcast game, it’s launching “Spotlight,” a new “multimedia format” that combines podcasts with visual elements.
The new format is called “Spotlight,” and it doesn’t only work with podcasts. It works by combining audiobooks, news, and other audio formats, with visual elements like photos, text, or even videos. Spotify has partnered with a few content creators for the launch of Spotlight.
Spotlight is expected to help Spotify boost its original content offering following the lacklustre performance of some of its previous efforts. The Spotify Singles series may have done well, but that’s about it. Spotlight may also help Spotify compete against other top podcast veterans like Apple.
Content on Spotlight will appear as a playlist, and the visual elements will be available on mobile devices through the Spotify app. It will be available to US users first.
In 2013, Spotify launched another feature with the same name. It too used playlists, but it differed in its use, as it was created to add artist commentary to music.
Spotify’s efforts to update the podcast format are a good thing, but will they help podcasts reach more people, or get more people interested in listening to them? That remains to be seen.
You might also like
More from Other Platforms
How To Temporarily Pause Clubhouse Notifications
Clubhouse notifications can become overwhelming. Luckily, the app allows you to temporarily pause them for a set amount of time.
Google Calendar Now Lets You Split Your Workday Into Segments
Google Calendar is introducing work hour segmentation and repeating out-of-office replies to help you organize your hectic schedule.
Clubhouse App Surpasses 10 Million Downloads
Breakout drop-in chat app Clubhouse has surpassed 10 million downloads despite being in an invite-only pre-launch phase.
Facebook And Instagram Introduce Cross-App Messaging
Facebook and Instagram have introduced cross-app messaging, letting users from one app find and message you on the other.
Instagram Introduces More Resources For People Affected By Eating Disorders
Instagram is introducing more resources for people that are affected by eating disorders.
Facebook Adds Multi-User Accounts And App Sharing To Oculus Quest
Facebook has announced it's adding two features to Oculus Quest that let users share their devices with each other.
LinkedIn Is Building A Marketplace Platform For Freelancers
According to reports, LinkedIn is building a new service to let its members find and work with freelancers.
TikTokers Can Now Join The Biggest Union In Hollywood
SAG-AFTRA revealed a new 'Influencer Agreement' that offers representation to TikTokers and Creators across other platforms.