To boost family subscriptions on its platform, Spotify is launching Spotify Kids, an app dedicated to children aged three and up.
With Spotify Kids, children will be able to listen to their own music, both online and offline, and explore playlists and recommendations picked by experts. Spotify Kids is a standalone app.
Spotify believes children deserve their own space, free of ads and explicit lyrics. A space where content is curated by expert editors and where parents will feel safe to leave their children. Spotify Kids includes categories like Movies and TV, top hits, activities (bedtime, homework, playtime, etc…), music genres, seasonal, Originals and Stories.
The main difference lies into how these categories and playlists are programmed. Forget the algorithms which ensure we all get a bunch of fresh tunes every Monday mornings, Spotify Kids is programmed by human editors, all hand picked from some of the most well-known brands in the children’s entertainment business, including Nickelodeon, Disney, Discovery Kids, Universal Pictures, Public Service (Sweden), and BookBeat (a family and kids-oriented audio streaming service).
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