Spotify Is Working On A New "Social Listening" Feature

36shares

Spotify’s new unreleased “Social Listening” feature lets you create and contribute to real-time collaborative listening queues with your friends. Sadly, it doesn’t allow you to synchronise listening.

Spotify is working on a new feature that will allow friends to contribute to collaborative queues and control music together on their respective devices. All they have to do is go to connect to a device and choose “Connect with friends.” Then, their friends will be able to scan a special code on their device to add tracks to a real-time playlist. Users can also share their own personal social session, allowing friends all over the world to chime in.

Those who are connected can see each others’ profile pictures and names.

The new feature – spotted by Jane Manchun Wong last week – stops short of synchronised playback, but that might be on its way soon. Yes, it’s “just a shared queue” really, but it offers a lot of potential.

Could Spotify’s new (unreleased) “Social Listening” feature help keep people on the app for longer?

Click To Tweet

On the one hand, it could help Spotify grow faster as people encourage their friends to be part of their listening habits. People are also more likely to spend more time on the app with their friends.

Spotify is working on Social Listening, letting friends to control music together with their own devices
Scan Spotify Code or open link for it to begin
For example, I'm listening Spotify right now. Feel free to introduce me new music: https://t.co/f59D0sis7Y pic.twitter.com/nPOlcPwQdG
— Jane Manchun Wong (@wongmjane) May 31, 2019

On the other, it’s actually a pretty useful tool. At parties or gatherings, participants might be able to contribute to the same music queue in real-time. Spotify already offers a Collaborative Playlists feature, but that isn’t real-time.

Spotify is tight-lipped over the new feature or whether it will ever launch, but it’s already available to Spotify employees for the time being.