After water cans, cosmetics, and wildly unexpected collabs, Liquid Death is pushing its signature macabre marketing even further. The canned water brand has teamed up with Spotify to release an object that is equal parts absurd and spectacular: a funeral urn with a built-in Bluetooth speaker.
Called the Eternal Playlist Urn, this limited-edition product promises to bring music “beyond the grave.” Behind the dark humor lies a real physical object paired with a personalized digital experience, literally turning your listening habits into an eternal soundtrack.
A Connected Urn for an “Eternity” of Music
The urn features a minimalist, deliberately understated design. Built into the lid is a wireless speaker, allowing it to stream music like any modern Bluetooth device, while fully embracing its funerary function.
Marketed as “the last innovation you’ll ever need,” the product leans heavily into Liquid Death’s signature dark humor. According to the campaign, keeping the deceased happy makes them “47% less likely to haunt you.” The science may be questionable, but the tone is perfectly on-brand.
A Playlist Generator for the Afterlife
To complement the product, Spotify developed an Eternal Playlist Generator, currently available to U.S. users only. The tool asks questions like “What’s your eternal vibe?” and “What song would you haunt people with?” to create a personalized playlist.
The generator uses both user responses and Spotify listening history to curate a mix described as “fit for a lifetime… and beyond.” The playlist can then be shared with loved ones and streamed directly through the urn’s built-in speaker — closing the loop between data, music, and posthumous performance.
A Pop Culture Collab in Ultra-Limited Edition
Available exclusively in the U.S. via Liquid Death’s website, the Eternal Playlist Urn retails for $495, with only 150 units produced.
More than a product, it’s positioned as a collector’s item, aimed at pop culture fans and consumers who appreciate irreverent, boundary-pushing brand moves.
Beyond the shock factor, this collaboration marks another strategic step for Liquid Death, aligning with a global platform like Spotify to expand its cultural footprint.
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