Advertisers can now target Spotify listeners based on the type of podcasts they stream on its platform.
Spotify has announced that brands advertising on its platform will now be able to reach Spotify Free users (meaning the ones who get served ads) based on the podcast categories they stream.
The options for podcast categories include Comedy, Lifestyle & Health, and Business & Technology. The new targeting is already available to select advertisers across 10 global markets, including the U.S., Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, and Australia.
Currently, the new podcast category targeting option is being tested by select brands like Samsung, which is marketing its Galaxy Buds, and 3M — the official sponsors of the Spotify Original podcast Dope Labs.
This new ad targeting is the latest in a series of new features that aim to position Spotify as the go-to platform for podcasts.
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