Advertisers can now target Spotify listeners based on the type of podcasts they stream on its platform.
Spotify has announced that brands advertising on its platform will now be able to reach Spotify Free users (meaning the ones who get served ads) based on the podcast categories they stream.
The options for podcast categories include Comedy, Lifestyle & Health, and Business & Technology. The new targeting is already available to select advertisers across 10 global markets, including the U.S., Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, and Australia.
Currently, the new podcast category targeting option is being tested by select brands like Samsung, which is marketing its Galaxy Buds, and 3M — the official sponsors of the Spotify Original podcast Dope Labs.
This new ad targeting is the latest in a series of new features that aim to position Spotify as the go-to platform for podcasts.
You might also like
More from Other Platforms
How To Pin Posts On Tumblr
Tumblr has added a new feature that allows users to pin posts to the top of their pages.
LinkedIn Blocked 7.8 Million Fake Accounts In The Second Half Of 2019
In its transparency report, LinkedIn says it blocked 7.8 million fake accounts before they were even created, 93% of which …
Reddit Launches 12-Week Advertising School On r/Advertising
Reddit has launched a 12-week online advertising school program, including a range of topics like copywriting, PR, social media marketing, …
Instagram Introduces Guides, A New Way To Discover Recommendations
Instagram announced Guides, a new way to easily discover recommendations, tips, and other content from creators, public figures, organizations, and …
How To Transfer Your Google Play Music Library To YouTube Music
With Google Play Music's impending shutdown later this year, it's time to transfer your music library to YouTube Music. Here's …
Google Chrome Will Start To Block Resource-Heavy Ads
Google announced that its Chrome browser will start to "unload" ads that use too many resources and are a strain …
Viber Launches Group Video Calls
Viber becomes the latest platform for launch a Group Video Calls feature, enabling large meetings and online classes.
Google Chrome Is Finally Introducing Tab Grouping
Google is finally adding a new tab grouping feature to Chrome, available across Chrome OS, Windows, Mac, and Linux as …
Spotify Kids Adds New Parental Control Features
After recently rolling out Spotify Kids to two more countries this week, Spotify has added two new parental control features …
