Advertisers can now target Spotify listeners based on the type of podcasts they stream on its platform.
Spotify has announced that brands advertising on its platform will now be able to reach Spotify Free users (meaning the ones who get served ads) based on the podcast categories they stream.
The options for podcast categories include Comedy, Lifestyle & Health, and Business & Technology. The new targeting is already available to select advertisers across 10 global markets, including the U.S., Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, and Australia.
Currently, the new podcast category targeting option is being tested by select brands like Samsung, which is marketing its Galaxy Buds, and 3M — the official sponsors of the Spotify Original podcast Dope Labs.
This new ad targeting is the latest in a series of new features that aim to position Spotify as the go-to platform for podcasts.
More from Other Platforms
Google Maps Rolls Out More Detailed Voice Guidance For The Visually Impaired
Google Maps is getting an upgrade for people who are visually impaired - a new feature that gives them the …
How To Use Instagram’s “On This Day” New Feature
Instagram has a new nostalgia-inducing feature, introduced as part of the new Create mode for Instagram Stories. It's called "On …
Instagram Is Working On Bringing Direct Messaging To Its Web App
According to reports, Instagram is working on bringing its Direct messaging feature to its web app accessible through a browser.
