Social Media is here and most companies have now integrated it in their activity plan. But how exactly do they approach Social Media? Do they prefer to outsource or do in in-house? What do they expect from Social Media Activities?
The following infographic offers some real good insight in how companies approach Social Media.
The 3 key learnings are:
1. A Degree in Communication, PR and/or Marketing, together with 1-3 years Working Experience and good Writing Skills will lead you to a successful career in Social Media
2. Social Media is still very much used by companies as a Marketing, PR and Corporate Communication tool. Although Customer Service is on the rise.
3. Companies measure the effectiveness of Social Media by…. Numbers! The number of fans/followers, engagement level and web traffic originated are still the Key Performance Indicators they are looking for as increased brand awareness, web traffic and improved reputation are still what companies want to achieve with Social Media.
You might also like
More from Experts Talk
Is There A Back Door To Get Verified On Twitter?
Twitter says it is working on a new verification process. But in the meantime, accounts are still getting verified.
The Top 5 Stories On Social Media This Week
Instagram brought Pinned Comments to everyone, Google Plus is officially dead (again) and LinkedIn has a new audio feature.
The Top 5 Stories On Social Media This Week
LinkedIn is #OpenToWork, Facebook changes its algorithm again, Lego gets into pop art, and India bans TikTok.
The Top 5 Stories On Social Media This Week
KFC could be launching its own gaming system, Instagram is bringing its TikTok clone to more countries and TikTok announces …
Why A Crisis Is A Good Time To Build Substance On Social
Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.
The Top 5 Stories On Social Media This Week
Adobe launches Free Photoshop Camera app for iOS and Android, YouTube introduces a new "shoppable" ad format and Twitter now …
The Top 5 Stories On Social Media This Week
Pornhub invites everyone to keep it SFW when WFH, Twitter is testing Reactions again and Hublot launched a new smartwatch …
The Top 5 Stories On Social Media This Week
Facebook is testing a new email marketing tool, Google adds anxiety disorder self-assessment to Search, and LEGO has a new …
The Top 5 Stories On Social Media This Week
Welcome to this week's top social media news: You can now schedule tweets natively, Instagram rolls out IGTV ads and …
