Snapchat's Beach Towel Revenue Model Is Rather... Confusing

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Monetisation is a big issue for most social media platforms. While Facebook was among the first to sort out its revenue model, other platforms, like Twitter for example, are having much more trouble finding the right revenue model. Some others, like Periscope or Meerkat are not even ready to consider how to make money yet.

But what Snapchat – who has tried making money from advertising – is doing is clearly a never seen before revenue model: they are selling beach towels!

Also Read: SnapChat – You Can Finally Take Your Fingers Off Your Phone

Yes, beach towels! (I still cannot believe it as I am writing it) – but yet here it is, on Amazon:

At first, I thought it was a joke, or that if it was real, it was not an “official” beach towel. But it seems like the towels are sold by the legitimate Snapchat Inc. (?). And at $25 a piece, they might actually be a good deal for Snapchat, no?

Want to help #Snapchat grow? Start by buying a beach towel…. #weird

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One review on Amazon gave the beach towel a 1-star rating, explaining:

[quote]I placed the towel on the sand it promptly disappeared 3 seconds later.[/quote]

Their Amazon prime account also sells an “Official Snapchat Plushie”, oh well.