It will be the major event of this summer, and a major win for Snapchat, as the platform has struck a deal with NBC to show clips from the Rio Olympics.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It is the first time that NBC will allow broadcasting of its content outside its own network, and the first time a social media platform will get to share video content from the Olympics.
The Olympics are usually hard to cover on social media platforms: if you are not an official organiser or sponsor, you face a full embargo that often stops any brands from even mentioning the games on social media.
To that extent, being able to share video content from the Olympic Games is a major win for Snapchat. NBC will not only allow the platform to share clips of its content, it will also use the platform to show off the field interactions and provide a more personal perspective from athletes.
The deal is a big WIN for both sides: Snapchat won’t have to pay for the content, and NBC will get a huge opportunity to capture the interest of users who usually stay away from live TV.
Gary Henkel, president of NBC Olympics explained:
Of course, Twitter was the first platform to strike a major broadcasting deal, but nothing as big and universal as the Olympic Games.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
[wysija_form id=”5″]
More from Snapchat
You Can Now Unsend Messages On Snapchat
Snapchat has become the latest social platform to allow its users to "unsend" messages, with a new Clear Chats feature.
Snap’s Spectacles Are Now Available On Amazon In The US, UK, And Canada
Released in late April in the US, the second generation of Snap's Spectacles is now available in the US, UK, …
SeatGeek Integrates With Snapchat Allowing You To Buy Tickets Through The App
SeatGeek has now integrated with Snapchat, allowing users to buy game and concert tickets from teams and artists without ever …
