For a long time, many Snapchat users have been annoyed by the white border that appeared around older photos shared from Memories. Now, Snapchat is doing away with it.
Up until now, if you shared images that were older than 24 hours a white border appeared around them to signify their “age.” But this border has annoyed Snapchat users for years, as they didn’t want their Snaps to be altered in any way. And it annoyed many to the point that they simply wouldn’t share the old content. And we all know that this is problematic – for any social network.
Snapchat got rid of the big white border around Memories. Much harder to tell what's old content uploaded vs new pic.twitter.com/SEQgY2y1Ht
— Taylor Lorenz (@TaylorLorenz) April 27, 2017
So, while Snapchat only wanted to separate its older content from the new, it ended up having a negative effect on user behaviour, at a time when it can use all the engagement it can get – especially with Facebook and Instagram Stories lurking around the corner.
The change only affects old content from Memories, and not content uploaded from the camera roll. Therefore, this content will still have a white background. If you want to share older content without the white border, you will need to capture it within Snapchat’s app.
More from Snapchat
As Snapchat's Footprints retail insights series continues, this week explores the behaviours of the so-called "big box shoppers" - Snapchatters …
Snapchat is debuting Snap Originals - exclusive Shows featuring interactive experiences that users can actually step into and share with …
Snapchat is rolling out several new advertising options to help brands with their eCommerce efforts this holiday season.