Coding may soon be part of the official school curriculum, but until then there is a lot of work to be done to attract the youth – and especially women and girls – towards STEM oriented studies.
The problems of the lack of women in the STEM field are obvious: Silicon Valley giants are regularly slammed with sexism and harassment claims, and a shortage of female leadership and representation across the echelons of various corporations.
The issues are real, and Snapchat and Google are partnering up to encourage young girls (and boys) to participate in a coding competition. As Snapchat explains, “Girls start out with a love of science and technology, but lose it somewhere along the way.” With this collaboration, both digital powerhouses bet on igniting interest in a field long plagued by cautionary tales on being a woman.
#MyFutureMe, as the competition is called, is inviting aspiring coders to build a Snapchat Geofilter that expresses their vision for the future, paired with a written statement of how they plan to achieve it. By submitting their entry, participants will get a chance to build their own live Snapchat filter.
Moreover, five finalists of the #MyFutureMe challenge, will attend TEDWomen in New Orleans where they’ll get mentoring sessions from Google engineers and work with Snap Inc. engineers to materialise their lens.