Snapchat has a new feature, and Facebook has not copied it yet. Starting today, over 1 million public Stories are now searchable on Snapchat.
No matter what you are looking for, Snapchat may well be the right place to search for it. The new feature lets you search across over 1 million curated Stories that have been shared publicly by users and brands. And that is great news for content discovery.
Snapchat Stories search is powered by a new machine learning tech that can identify what’s happening in Stories. The system can then organise what it found and associate it with keywords. The tech can “read” words include in captions by users, but also elements of the image itself.
Of course, users will love using the new search feature. And advertisers are going to rejoice too: now the stories they publish have even more chances to reach the right audience.
The new Search feature is rolling out to a few select cities across the US for now, with other countries following soon.
[wysija_form id=”5″]
More from Snapchat
Snapchat Adds Depth To Snaps With New 3D Camera Mode
Snapchat has introduced a new 3D Camera Mode that captures spatial detail and perspective and adds depth to Snaps.
You Can Now Share To Snapchat What You’re Listening To On Spotify
Spotify has announced a new integration that allows Spotify users to share tracks, playlists, albums, and podcasts, to Snapchat.
Snap Updates Lens Studio With New Templates And Landmarkers
Snap has updated its Lens Studio desktop app with 14 new Landmarkers, six new facial templates, and an interactive tour …
