Snapchat has a new feature, and Facebook has not copied it yet. Starting today, over 1 million public Stories are now searchable on Snapchat.
No matter what you are looking for, Snapchat may well be the right place to search for it. The new feature lets you search across over 1 million curated Stories that have been shared publicly by users and brands. And that is great news for content discovery.
Snapchat Stories search is powered by a new machine learning tech that can identify what’s happening in Stories. The system can then organise what it found and associate it with keywords. The tech can “read” words include in captions by users, but also elements of the image itself.
Of course, users will love using the new search feature. And advertisers are going to rejoice too: now the stories they publish have even more chances to reach the right audience.
The new Search feature is rolling out to a few select cities across the US for now, with other countries following soon.
[wysija_form id=”5″]
More from Snapchat
You Can Now Unsend Messages On Snapchat
Snapchat has become the latest social platform to allow its users to "unsend" messages, with a new Clear Chats feature.
Snap’s Spectacles Are Now Available On Amazon In The US, UK, And Canada
Released in late April in the US, the second generation of Snap's Spectacles is now available in the US, UK, …
SeatGeek Integrates With Snapchat Allowing You To Buy Tickets Through The App
SeatGeek has now integrated with Snapchat, allowing users to buy game and concert tickets from teams and artists without ever …
