Snapchat has confirmed that it is now testing @mentions in Stories, allowing users to tag each other, paving the way to easier shoutouts.
Snapchat users may soon be able to tag their friends in Stories with a simple @-tag reminiscent of the feature Instagram launched nearly two years ago. The idea is to allow users to tag each other simply – helping bring attention to each other. When someone is tagged, their name, Snapchat handle, and Bitmoji appear when someone swipes up. The feature also brings up an Add button for anyone to tap on to follow the mentioned user as well.
While Snapchat has now confirmed that “We’re testing this” it hasn’t said anything further. Not all users have the feature yet, but it’s an interesting addition to the platform that has seen its popularity wain because of Instagram’s copycat behaviour. The feature works as such. Simply shoot a video or photo for your Story, then add the @[username] text. Users who see the Story will be able to swipe up at the “More” option. This reveals all their information. For now, it seems like mentioned users are not notified – this could help protect them from misuse of the feature.
Shoutouts are a big way for influencers to grow on Snapchat, and although this could already be done by entering a username or using Snapcodes, the new feature could be a game-changer for many. It could also help combine messaging and Stories, both of which now appear within the same tab with Snapchat’s announced redesign.
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