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Earlier in June, Snapchat had rolled Our Story, a collection of images aimed at giving people a glimpse of experience from live events. The content was 100% user generated, with members uploading their material on specific lists.
After its huge success, Snapchat sold this feature to Samsung for the American Music Awards. It’s the first time that Snapchat has done so and we’re sure that many more will follow.
All images appeared with a “Sponsored” watermark, showing clips and shots from backstage, red carpet and the actual stage.
This is the second ad-format that the social network lends to marketers. The first one was a 20-second clip of the upcoming film “Ouija”.
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Snapchat added App STories to the Snap Kit toolset for developers to begin incorporating Snapchat Stories into their apps.
Snapchat's Lens Web Builder is a new tool that allows advertisers to quickly create AR Lens campaigns within Ads Manager. …