Snapchat wants advertisers to take it seriously, and wants to start making serious ad money. It also wants to start helping publishers on Discover to makes some too! What better way than to launch 10-second video ads that will only cost 2 cents per view? Here comes Two Pennies, from Snapchat.
Announced only a few days ago, Two Pennies were created in partnership with the Daily Mail and Elite Daily, as the media company and its recent acquisition will be available to help brands create content for the ads. Snapchat is an engaging place, and has been seen as relatively limited on advertising. Two Pennies changes that, making the platform a lot stronger in its ads offering and making Discover a lot more relevant for advertisers.
If you like our stories, there is an easy way to stay updated:
[quote]It’s a really, really simple product. It’s a 10 second ad, two cents per view to reach a really engaged audience.[/quote]
As simple as it might be, it certainly makes a difference for Snapchat and the Discover tab that was launched months ago.
Whether Two Pennies will actually be successful or not is to be seen, but it places Snapchat as a platform that has its eye on the other big players, and wants to compete. With other social platforms putting a lot of effort into developing their own ad solutions, Snapchat is getting serious about advertising.
You might also like
More from Snapchat
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
After testing for the last few months, Snapchat is rolling out its 'Sounds' feature to all users on iOS devices, …
After announcing Local Lenses at its Partner Summit in June, Snap unveiled the first persistent, collaborative, and shared AR experience …