SnapChat is well known for 2 things: taking photos or videos and destroying them after a time limit, and having turned down a huge buying offer from Facebook.
Well the platform is evolving now as it adds text messaging and real-time video calls. SnapChat is clearly trying to expand its reach and compete with the leading messaging apps that are Viber, Whatsapp or Facebook Messenger.
Also Read: 5 Ways to Introduce and Boost your Brand on Snapchat
On Thursday morning, SnapChat told its users they will now be able to send and receive text messages, and have a real-time video conversation with their pals from inside the app.
SnapChat cofounder Evan Spiegel told the New York Times:
[quote]The goal has always been to move beyond messaging .We’re trying to take the traditional text conversation and make it better.[/quote]
The focus of SnapChat will of course still be on time-limited photos and videos but the app wants to increase the level of interaction between its users, and keep them from wanting to switch to other apps.
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