Well the platform is evolving now as it adds text messaging and real-time video calls. SnapChat is clearly trying to expand its reach and compete with the leading messaging apps that are Viber, Whatsapp or Facebook Messenger.
On Thursday morning, SnapChat told its users they will now be able to send and receive text messages, and have a real-time video conversation with their pals from inside the app.
[quote]The goal has always been to move beyond messaging .We’re trying to take the traditional text conversation and make it better.[/quote]
The focus of SnapChat will of course still be on time-limited photos and videos but the app wants to increase the level of interaction between its users, and keep them from wanting to switch to other apps.
- Vine Adds Private Messages
- Snapchat turns down $3 billion Facebook offer
- Chatwala – The New Generation of Social Video Messenger
You might also like
More from Snapchat
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
After testing for the last few months, Snapchat is rolling out its 'Sounds' feature to all users on iOS devices, …