SnapChat Adds Text Messaging and Real-Time Video Calls

SnapChat is well known for 2 things: taking photos or videos and destroying them after a time limit, and having turned down a huge buying offer from Facebook.

Well the platform is evolving now as it adds text messaging and real-time video calls. SnapChat is clearly trying to expand its reach and compete with the leading messaging apps that are Viber, Whatsapp or Facebook Messenger.

Also Read: 5 Ways to Introduce and Boost your Brand on Snapchat

On Thursday morning, SnapChat told its users they will now be able to send and receive text messages, and have a real-time video conversation with their pals from inside the app.

#SnapChat want to expand its reach and increase the level of interaction between users.

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SnapChat cofounder Evan Spiegel told the New York Times:

[quote]The goal has always been to move beyond messaging .We’re trying to take the traditional text conversation and make it better.[/quote]

The focus of SnapChat will of course still be on time-limited photos and videos but the app wants to increase the level of interaction between its users, and keep them from wanting to switch to other apps.