What Does Vurb Do?
According to its website, it offers an experiential approach to search, offering tailored results based on what users like and love. It serves search results with a sophisticated method which takes into account users’ interests, what’s trending, time of day, weather, and location. Users can save specific search results – which come up in the form of interactive cards – buy something, book tickets, or whatever else the card allows them to do.
How Is This Relevant To Snapchat?
Well, it may be or not. Snapchat is struggling with content discovery, whether it comes from users or brands. Vurb could offer a solution to this problem, and also help facilitate a variety of interactions. Another option would be that Snapchat reinforces its engineering team, adding experienced members to its current staff. Both options are equally plausible.
It’s the second big acquisition Snapchat makes this year, after acquiring Bitmoji back in March.
If you like our stories, there is an easy way to stay up to date:
More from Snapchat
To celebrate Black History Month, Snapchat launched a new Lens that gets users to visit its AR art gallery showcasing …
Snapchat partnered with Murphy Research to release Apposphere, a quantitative and qualitative study to understand how and why people use …
Snapchat has two problems that are tied to each other: growth and profitability. Solving one solves the other, right? In …