What Does Vurb Do?
According to its website, it offers an experiential approach to search, offering tailored results based on what users like and love. It serves search results with a sophisticated method which takes into account users’ interests, what’s trending, time of day, weather, and location. Users can save specific search results – which come up in the form of interactive cards – buy something, book tickets, or whatever else the card allows them to do.
How Is This Relevant To Snapchat?
Well, it may be or not. Snapchat is struggling with content discovery, whether it comes from users or brands. Vurb could offer a solution to this problem, and also help facilitate a variety of interactions. Another option would be that Snapchat reinforces its engineering team, adding experienced members to its current staff. Both options are equally plausible.
It’s the second big acquisition Snapchat makes this year, after acquiring Bitmoji back in March.
If you like our stories, there is an easy way to stay up to date:
You might also like
More from Snapchat
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.