Are you looking for something more? Then this new dating app might be the one for you. S’More is launching in the US and promises to be about “Something More” than physical attraction.
Most people who use dating apps agree. No matter their sexual orientation, age, origins, location r even what they are looking for, the feedback is unanimous: people are looking for “something more” than what they get from the likes of Tinder, Bumble or other dating apps.
This is what motivated Adam Cohen-Aslatei, former managing director of Chappy, to launch S’More, the first dating app that foes beyond superficial looks.
With S’More, there is no scrolling through user profiles. There is not swiping left and right either. Instead, S’More users received five suggested profiles every day. These profiles come without photos or text, but only with icons that reveal characteristics about them, like what they are looking for, or what they like doing.
Interacting with these icons will start unlocking the user’s profile, ultimately revealing their profile photos, showing more personal information and giving access to their social media feeds. Reciprocated actions also unlocks the ability to start a conversation between users.
These interactions are also at the heart of S’More’s machine learning system. As the app learns more about what you are looking for, it starts suggesting profiles that are more likely to be the right matches for you.
“The greatest challenge is resetting expectations for consumers,” said Cohen-Aslatei. “We know that the swiping mechanism largely doesn’t work, but we’re providing another option which is, if you truly want to get to know someone, suspend physical judgement before you decide if you like them.”
S’More is getting ready to launch in the US, in Boston, Washington DC, New York City, Chicago, Los Angles, Philadelphia, Austin and San Francisco. The app will first be available on iOS, with an Android version coming soon afterwards.
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