Following Twitter‘s success with the it’s NFL live streams, its Chinese equivalent, microblogging site Sina Weibo has made a deal with NFL to live-stream weekly games, and even the Super Bowl.
The first games, part of the deal with Sina Weibo, streamed over the past few weekends but the deal has only been announced now. They included Sunday Night Football games, and the final regular season game recently. They will also include another three playoff games, and Super Bowl LI in February.
Richard Young, managing director of NFL China, commented that,
[quote]Sina Weibo is an excellent partner for the NFL as we engage fans across the Chinese mainland. We are excited about working with Sina Weibo to stream NFL games to millions of fans. We’re confident this will be a valuable long-term partnership for the NFL and our sponsors in China[/quote]
And valuable it sounds. Sina Weibo is a giant with nearly 300 million MAUs, and the deal will bring the NFL to this huge Chinese audience. With 1.5 million people watching NFL in China currently, Twitter‘s 2.3 million viewers on its own NFL live stream raised some eyebrows. If NFL China can replicate that, it will have found an incredibly effective media outlet.
You might also like
More from Other Platforms
The New Instagram Content Publishing API Makes Scheduling Posts A Reality
Instagram has rolled out a new Content Publishing API that will support scheduling and publishing single photo or video posts.
Instagram Introduces A New Professional Dashboard To Help You Make Better Decisions
The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.
Clubhouse Looks To Support Creators With New Payment Features
The audio social network, Clubhouse, is paving the way for creators to start getting paid through tipping, tickets, or subscriptions.
You Can Now Control Who Sees And Comments On Your LinkedIn Posts
LinkedIn is introducing controls for individual posts which let users restrict who can see and comment on them.
YouTube Adds HDR Support To Xbox Consoles
YouTube has finally added HDR video support to Microsoft's Xbox gaming consoles. We're still waiting for support on PS5.
Snapchat Confirms It Is Testing Dark Mode
According to multiple reports, Snapchat is testing dark mode on iOS with a small percentage of users.
YouTube Introduces Dedicated Pages For Hashtags
Youtube is rolling out dedicated landing pages for hashtags to all users worldwide, giving us a new way to sort …
Pinterest Launches New Dynamic Creative Ad Specialty
To save advertisers precious time, Pinterest has announced the launch of a new ad specialty: dynamic creative.
Nathan Apodaca Will Join Biden’s Inauguration Day Parade
TikTok star Nathan Apodaca – a.k.a. 420Doggface208 — will officially join Joe Biden's Inauguration Day festivities.
