84% of Users following brands on Twitter feel ignored! Yes, you read well, that is almost 9 out of 10 followers not feeling the love!
Customers have been jaded by rotten customer service (or the complete absence of it) and would leave their current providers in a heartbeat if you stepped up to the plate. Don’t believe us? Check this out.
Aspect Software, a leading provider of customer contact and enterprise workforce optimization, conducted a survey around social customer service and their results pose an opportunity for brands to develop and retain customer loyalty . . . or an opportunity to steal customers away from their competitors.
But how do you “do” customer service on Twitter? Use this simple approach:
- Use common sense
- Be respectful
- Don’t speak out of turn
- Respect confidential content
- Understand copyright (and that it applies)
- Be transparent
- Be human first
- Get to know your community
- Brand yourself first
- Stay focused
And we’ll give you a head start on the “know your audience” bullet with the Infographic below.
And remember if your followers feel loved, they won’t even look at your competitors!
More from Twitter
Twitter has announced it is further expanding the availability of its Twitter Lite app to 21 more countries, bringing the …
Following an update to its API on August 1, Facebook no longer allows users to automatically publish Tweets and Retweets …
Only days after Facebook's stock took a record $100 billion tumble, Twitter's shares are also down 20% after the company's …