The web is going visual and video is here to play the starring role. As platforms like Vine and Instagram have brought in a new level of video usage on social media, YouTube is growing bigger than ever. As a result, engagement has been sky rocketing.
Also Read: The Social Video Starter Guide [infographic]
Shutterstock, the leading image and video bank website, recently produced a video infographic called “Show me Something”. This video, based on statistics from comScore’s Video Metrix product, is an infographic exploration of online video engagement.
Key Points to Remember:
- – 61% of Americans watched an average of 397 online videos in the month of January, 2014.
- – 36% of those videos were ads
- – 1 in 6 videos were watched via mobile in 2013, up from 1 in 12 back in 2012.
The video clip was produced by Shutterstock in cooperation with comScore and the creative team at Labour, “Show Me Something” was created in four different languages (English, German, Portuguese, and French) with four different sets of regional data (for the U.S., Germany, Brazil, and France). Exploring a wide range of fascinating facts, the clip tells a powerful story about our evolving relationship with media.
Impressed yet? Adding video to your social media content strategy will definitely be a plus. Think about it.
Related Stories:
- [Infographic] Create Successful Vine Videos With These 5 Tips
- [How To] Get More Video Views
- Make Perfect Horizontal Videos with Horizon for iPhone
More from Experts Talk
What Bud Light’s Area 51 Twitter Fail Teaches Us About Social Media Marketing
When Bud Light jumped on the Area 51 trending topic, they failed to understand the new reality of social media …
4 Key Takeaways From Adobe’s 2019 Emoji Trend Report
Take a peek at some interesting takeaways from Adobe's 2019 Emoji Trend Report released last week.
The Top 5 Social Media Stories Of This Week
Welcome to this week's top social media stories! Instagram is testing removing post likes in more countries, Google is trying …
