I’m pretty sure that YouTube’s skippable ads last way longer than 5 seconds. In fact, I think they have some magical powers that distort the time-space curve and make 5 seconds look like 1 minute. However, this ad by Barclay’s is the only one in recent months that I did not want to skip.
You see, my friends, cinematography is the essence of things. Whether you go for something elaborate, evocative and filled with nouvelle vague references (even if you advertise super markets), or do something extremely smart that will give you a rare and elusive “Huh?” moment.
This ad by Barclays falls into the second category. Their pre-roll ad consists of a Rube Goldberg machine which delivers the bank’s message, then self-skips to other (arguably more interesting) videos. Genius!
Barclays Self-Skippable Pre-Roll Ad
Some ads are so effective, they self-skip. By Barclays UK & The Martin Agency
Posted by We are Social Media on Monday, May 22, 2017
The ad was produced by the Martin Agency, mostly know about its acclaimed Geico videos, which wan multiple awards.
You can also watch the making of video below:
More from Creative Campaigns
Google Area 120 Launches Tables, A Work Tracking Tool
Another app from Area 120, Google's in-house incubator for experimental projects. Welcome Tables, a work tracking tool for teams.
NEW: Share Your Opinion With Spotify Interactive Podcast Polls
Spotify podcast polls aim to render the experience more interactive for listeners on both its Android and iOS apps.
Opera Updates Android And Desktop Apps With New Features
Opera has updated its Android 60 and desktop apps with new features to help users safely access their data on …
IKEA Recreates Yoga Poses To Promote Its Own Products
IKEA Yoga is probably the most absurd, and clever, product campaign the brand has ever launched. And people can't stop …
Twitter Turns Tweets About Wearing Masks Into Billboards
New Twitter billboards are taking over the streets of seven US cities to promote wearing masks to combat the …
Facebook Launches Weeklong US Voter Registration Drive
Facebook is running the largest voting information campaign in American history, encouraging people in the US to register to vote.
3 Courses To Help You Get Discovered On Facebook And Instagram
Here are three free Facebook Blueprint courses to help you get discovered on Facebook and Instagram.
Facebook Rights Manager Now Helps Creators Protect Their Images
Facebook Rights Manager has helped Creators protect their videos since April 2016. Now it is also available for images.
Google Improves Shopping Results On Google Search
Google has added new features Shopping results on Google Search to help users safely shop at local stores.
