Technology for good: Samsung and BBDO Bangkok built ‘Predict to Prevent,’ an app to help us say the right thing to people with depression.
350 million people suffer from depression. Yet, most times we cannot come up with the right words to help them – doing more harm than good – despite having the best intentions. That is because most of us are lucky to have never felt depression, and we don’t understand it. Where the wrong word can hurt, the right ones can be the strongest form of support to those who suffer.
In a world where 80% of communication now happens through text, Samsung and BBDO Bangkok built an app that can protect people with depression from harmful words, even before they reach them.
‘Predict to Prevent’ is a predictive text keyboard that will flag when you’re about to send a potentially harmful message, and instead suggests a more supportive set of words. The app uses a database of more than 100,000 phrases, available in English and Thai, and is compatible with every messaging application.
App Download link (Android): Predict to Prevent, by Samsung
Now Samsung, if you really care, make the app available to everyone, even iPhone users.
Agency: BBDO Bangkok
Chairman and Chief Creative Officer: Suthisak Sucharittanonta
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Associate Creative Director: Nattagorn Thairattanasuwan
Creative Group head: Thiti Boonkerd
Senior Copywriter: Vasinee Poungngern
Senior Art Director: Charnpanu Suchaxaya
Copywriter: Manamai Rodpetch
Group Client Service Director: Taksina Vasaruchapong
Group Account Director: Ruengrawee Lertdejdecha
Account Director: Tanyawan Wongapichart