Things are heating up fast between Facebook and publishers, and media mogul Rupert Murdoch thinks he has the solution: Facebook should pay publishers a “carriage” fee.
Rupert Murdoch knows a thing or two about the media world. And now, following Facebook’s decision to put publishers at a disadvantage, he is calling for the company to pay publishers for the news they produce. In the world of TV, this is what a “carriage fee” is.
His announcement comes after Facebook claimed it would ask users to vote for “trusted publishers” who would then receive special treatment on the News Feed. Murdoch’s point is that if (trusted) publishers are indeed enhancing the value and integrity of Facebook through their news and content, then Facebook has to pay for it.
Murdoch also shared his belief that the actual situation was caused by Facebook and Google themselves. He claims that the platforms have “popularized scurrilous news sources through algorithms that are profitable for these platforms but inherently unreliable.”
It is true that Facebook – and Google to a lesser extent – have failed to solve the fast-growing problem of “fake news.” Facebook’s decision to de-prioritise content from publishers has caused many to reconsider their efforts – both organic and paid – on the platform.
What’s your take on this? Do you miss news posts on your feed?
You might also like
More from Experts Talk
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …
Hootsuite CTO Ryan Donovan’s 2021 Social Media Predictions
In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social …
3 Courses To Help You Get Started With Facebook And Instagram Insights
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …