There are now even more choices to stream content through the Roku app and only one bill to pay.
Let’s admit it; Cable TV costs in the US are unreasonably high, and there’s a whole bunch of rubbish channels out there. Roku offers a centralized solution with the option to tailor one’s subscription with add-on channels and services.
Roku has so far been focused on pushing its hardware solutions: Roku Express and Roku Ultra. In most recent years, it has also partnered with smart TV manufacturers to offer a built-in app. Users create their Roku account and choose from a variety of add-on apps to improve their streaming experience – YouTube TV, Sling TV, Netflix, CBS and so on.
If it sounds like Apple TV it’s because it follows a similar business plan with a couple of striking differences. First, users only get one bill which includes their selected add-on services and don’t have to pay individually for each subscription. As a consequence, all add-ons are only accessible through Roku Channel, and users can not sign up to individual accounts.
With the latest update, users will have the opportunity to subscribe to the Premium plan, which offers an ever wider range of streaming services. The lineup so far includes SHOWTIME, Starz, EPIX, Baeble Music, CuriosityStream, Smithsonian Channel Plus, Tastemade and more. Are these enough to help users cut the cord? Potentially so.
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