A powerful short film about a teacher who realises there’s only one way to get his whole class to care about the future of our oceans, and acts on it.
Do you remember the first time you saw the sea? Got into it? Remember the salt on your lips, your thrill at the power of the waves? If so, this poignant six-minute film will definitely strike an emotional chord. It also makes an urgent environmental point and serves as a branding vehicle – literally, a vehicle.
‘The Unseen Ocean’ is a collaboration between Volvo carmakers and Sky Atlantic, which tells the powerful story of British primary school teacher Tom Franklin’s efforts to educate children about the environment.
The film follows a group of young children as they travel from south London to the Cornish coast and captures the moving moment they get to witness the natural beauty of the sea, before being given the chance to splash in the waves for the first time in their lives. They are also given lessons in its fragility, collecting plastic waste that’s washed up on the beaches and learning about the impact this has on the delicate ecosystems in and around the planet’s oceans.
“Helping these kids fall in love with the sea is a vital step in safeguarding our planet’s future,” says Tom Franklin, who runs the City Kids Surfing programme.
Plastic pollution is a hot topic now, with all kinds of brands telling stories around the issue and pushing a similar message about efforts to tackle plastic waste, single-use plastics etc.
Consumers are more aware of the horrific consequences of unnecessary plastic use, and Plastic Free July is a growing movement. Many have been affected by Sir David Attenborough’s BBC series ‘The Blue Planet’.
Volvo itself has committed to including more recycled plastic components in its vehicles, and to removing single-use plastics from its global offices and events by the end of 2019. It is also the only car maker to endorse the G7 Ocean Plastics Charter.
Do you wonder what memories this group of kids will have of their first time in the sea?
To have your say on this and other ads, visit the ADDS site.
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