Scotland’s favourite drink – not whisky, the other one – is used to stirring controversy with its advertising, but its latest coup appears to be all of Donald Trump’s making.
It rivals Coca-Cola in legend – only three people know its recipe – and outstrips the darker drink’s sales by far in its native Scotland, where it’s a national icon as well as a favourite hangover cure.
The sugar-laden, bright orange Scottish soda called Irn-Bru is also renowned for humorous ads and risqué campaigns, such as the Don’t Be A Can’t series, which was cleaned up after complaints to watchdogs, and currently runs as simply #BeACan. And it seems that Irn-Bru didn’t need to pay a dime for its most recent headline-hitter….
President Trump is of course a man with many business interests, including the luxury golf resort Trump Turnberry, located in the home of golf – Scotland. And Turnberry has banned Irn-Bru from its lush Ayshire location after a £200-million refurb, over concerns that the virulently coloured brew would stain the carpets.
“Given the stain it left on my car seat, I can understand the Turnberry’s concern,” said one Scottish golfer who’s fond of the ‘made from iron girders’ fizzy pop.
Other fans were less tolerant, drawing parallels between the drink’s colour and the president’s; springing to Irn-Bru’s defence on Twitter, and pointing out that Coca-Cola and red wine also leave difficult stains, and even suggesting that: “It’s probably nothing to do with the carpets, Irn-Bru’s just not posh enough” for clients of the swanky Turnberry.
Himself a keen soda drinker – though on the dark side, as a Coke fan – President Trump will surely relate to such loyal reactions. And keen Twitterer @POTUS will equally surely want to keep an eye on @IrnBru for any official response, to avoid staining the US/UK special relationship unnecessarily.
It all goes to show that there’s no such thing as bad publicity, eh pal?