You may have thought that Polaroid was dead. Maybe even 20 years ago. But that’s not the case. The company well-known for its instant cameras has just swung into the digital era with a new photo sharing app that allows you to turn your static photos into moving ones.
The app – Swing – is developed together with a startup of the same name and is currently available on iOS. It’s pretty simple to use. All you have to do is capture a one-second moment, which you can then turn into a moving picture. Before taking a photo you choose a live filter – there are four different ones – and you can use both the front and back cameras to then take a photo.
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You then just share the image with friends (or whoever else you want) on Facebook or Twitter. “What’s so different about Swing?” you might ask. Live Photos (Apple) or Boomerang (Instagram), are similar. Well, Swing makes the process effortless but also does it with a lot of quality compared to the others.
For one, it is seriously immersing! As co-founder of Polaroid Swing, Tommy Stadlen, says,
[quote]We want to be a platform that changes the way you look at the world,[/quote]
I won’t disagree. I’m off to download and try Swing right now. :-)