Social media from Yolanda’s point of view is global in EVERY sense of the word; making it slightly different than most. Not to mention she’s a journalist at heart. You can expect to find her covering storytelling, the evolution of social and the likes of organic content/strategy through the eyes of a publisher – with the additional usual industry banter of course!
She might not be a HUGE fan of Facebook personally, but if you thought Facebook was on the way out… think again!
And don’t you dare let her usual shy nature fool you… She’s got a lot to share. Among her many brilliant points, one of my favourites is:
Her journalistic edge and never-stop-learning mentality are what helps drive the organic success of BBC World Service, so she could definitely tell you a thing or two about the power of organic content!
So, what are you waiting for?! Have a listen.