Boy, does Benjamin know how to make a splash! He kicked it all off on Wednesday, by announcing both the company’s launch and its $50 million in financing! His mission? To enrich, inspire, and entertain, its core audience of kids and young adults. Soon to also be revealed, a video-specific content fund focused on education creators! So get ready for the creator economy to make BIG waves with this man at the helm.
His passion for the creator eco-system didn’t appear out of thin air though. He has dedicated his life to working with content creators from across various industries, and across the globe, as former Director/Head of Top Creator Partnerships at YouTube. But that isn’t all he has up his sleeve; He’s also held various other leadership positions across the US, Hong Kong, and Singapore, within YouTube, Google, Turner Broadcasting, eBay, and Yahoo.
Benjamin certainly knows his stuff! In this week’s podcast, we cover everything from his venture, the creator eco-system, the future of content/the industry, and other truly brilliant social media banter.
Want a teaser? How’s this for a prediction?:
Where do you think the creator economy is headed? Give us a shout @WeRSM.
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