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Social media for charities and non-profits seems to be a tough one to crack – especially when budgeting doesn’t go your way. But this week’s guest relays some truly brilliant insights that won’t break the bank and should keep you in control.
Whether you’re a charity, a non-profit, or just a business with little to no budget, this one is for you! Don’t let me turn off you BIG brands either – because there are lessons to be learned across the board, from content to social listening, strategy, and more.
This isn’t something we’ve covered in great detail… so many of his insights offer a whole new perspective on the over-saturation of social media, how to truly stand out, and how to sidestep “pay to play.”.
Admittedly, he agrees, it isn’t THAT easy. But with the right content strategy, true understanding, and split of your owned, earned, and paid social media strategies, a little creativity, practicality, and in-house expertise (that can be learned) you can certainly be you on your way. Why? Because not all great social media content started with a big budget.
So go ahead, listen in. As always, stay tuned for another brilliant guest popping by next week!