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Having previously worked for John Lewis and currently killing it at Dixons Carphone and Currys PC World, this week’s guest chats about the effects of social media in retail, and the industry’s future.
Fun fact… she’s a BIG fan of Instagram, a proponent for the creativity that effective vertical video requires, and a big believer in the power of insight to inform campaign ideas.
Just check out one of her recent Curry’s campaigns that led to them injecting humour and personality into the promotion of large screen TVs leading up to the World Cup.
But that is not all! Here’s my favourite:
Want more? Have a listen! You didn’t really think I’d give it all away now, did you?
Go ahead, listen in! Angela’s got some great insights for retailers and professionals! And as always… stay tuned for more brilliant insights weekly.