Welcome to this week’s 12 Questions Podcast! This week we’re talking sports marketing with the Head of Social Media at Minute Media, Daniel Barr. If you’re a sports fan – or football fan in particular Daniel has many brilliant insights to share – insights that can also be applied to brands no less.
Among others, he’ll be talking about Instagram, the fan-focused approach to content creation, what it means to build a tribe, and much more. And like most of the industry, he thinks the saturation of content across all social media channels – particularly advertising – is going to continue to push us to think even more creatively. But who are the real stars of sports marketing content on social media?
The fans, of course!
Collaborations and influencer marketing? He covers those too! He even bravely discloses the sports team ‘killing it’ on social media as Manchester City! But let me mention that they may or may not be his favourite team – we didn’t cover that! If you’re in sports marketing, a sports fan, or just interested in hearing another perspective on our ever-evolving industry, you’ll want to listen in.