Welcome to this week’s 12 Questions Podcast! This week we’re talking sports marketing with the Head of Social Media at Minute Media, Daniel Barr. If you’re a sports fan – or football fan in particular Daniel has many brilliant insights to share – insights that can also be applied to brands no less.
Among others, he’ll be talking about Instagram, the fan-focused approach to content creation, what it means to build a tribe, and much more. And like most of the industry, he thinks the saturation of content across all social media channels – particularly advertising – is going to continue to push us to think even more creatively. But who are the real stars of sports marketing content on social media?
The fans, of course!
Collaborations and influencer marketing? He covers those too! He even bravely discloses the sports team ‘killing it’ on social media as Manchester City! But let me mention that they may or may not be his favourite team – we didn’t cover that! If you’re in sports marketing, a sports fan, or just interested in hearing another perspective on our ever-evolving industry, you’ll want to listen in.
As always stay tuned weekly. Next week we’ll introduce you to another brilliant expert, Patrick Macnamara who will talk about video marketing on social, and his favourite platform… Youtube!
More from Experts Talk
Fashionable Social: What To Follow, What To Post, What To Avoid
The fashion industry is often regarded as one of the best sectors for social media. However, as easy as it …
The 10 Top Reasons Why We Use Social Networks [Updated]
We all use social media nowadays. Well, maybe not everyone, but at least a huge amount of the population does. …
The Top 5 Social Media Stories Of This Week
Facebook's marketplace is getting smarter, our feeds are filling up with 3D photos and Intagram finally launched Nametags!
