Usually when a brand wants to build up some awareness, marketers go on looking for the net big idea.. and often end up producing a TV ad or a new YouTube video they hope will go viral. Don;t get me wrong, it might do the job. But what does it actually leave behind once your 30 seconds of user attention span are gone?
Also Read: Booking.com Transforms Your Summer Pics Into Surreal GIFs
Let’s face it, we now live in the era of interactivity. Social media taught us that the best way to engage with consumers is to invite them to interact with our brand. A few month ago, Honda came up with the Type R interactive YouTube video where users could switch from one side of a story to the other by hitting the ‘R’ key.
So What Can A Beer Brand Do To Interact And Engage With Consumers?
Grolsch, a beer brand from The Netherlands, does not benefit from a huge amount of awareness like other more famous beer brands. But they have great ideas.
Grolsch and its agency, Kubis Interactive, came up with a great interactive way to engage with their audience on YouTube: the beer synthesiser.
It’s not just a YouTube video, it’s a YouTube video where you can make your own tunes on a beer synthesiser.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Kubis Interactive took advantage of a less-known feature of YouTube: all videos are divided into 10 chapters and by hitting the keys 0 to 9, you can skip back and forth within the video. So they made a video, of a beer synthesiser, where each musical note is linked to a chapter you can skip to by hitting the right key on your computer.
Magic? Not really. Can you play amazing tunes with it? Probably not. But is it one of the most interactive and original idea we have seen on YouTube? Oh yes!
Your turn now, Maestro! Press play and then start hitting keys from 0 to 9:
You might also like
More from Creative Campaigns
‘DEAL WITH IT’ Meme Graphic Auctioned Off As An NFT
After the Nyan Cat, the famous 'DEAL WITH IT' meme graphic has also been auctioned off as an NFT last …
A New Nintendo Switch With 7-Inch OLED Screen Is Coming This Year
According to reports, a new Nintendo Switch could be coming this year, with an impressive 7-inch OLED screen provided by …
WhatsApp Adds 1-To-1 Voice And Video Calls To Desktop
WhatsApp is adding a 1-to-1 voice and video call feature to WhatsApp on desktop. Group calls could follow soon.
An Instagram Bug Made Likes Disappear For Some Users
If you've suddenly seen Likes disappear from your posts on Instagram this week, you're not the only one.
This Levitating Baby Yoda Figure Is For The Ultimate Star Wars Fan
Forget plush toys. Mattel is giving you the opportunity to bring home an extremely rate levitating Baby Yoda figure.
How To Find More Interesting People To Follow On Clubhouse
Finding more people to follow on Clubhouse is a great way to discover and engage with a wider range of …
Netflix Rolling Out ‘Fast Laughs’ Video Section
After testing the feature last year, Netflix is now rolling out its Fast Laughs feature on iOS.
TikTok Announces Formation Of A European Safety Advisory Council
TikTok has announced the formation of a European Safety Advisory Council to provide third-party advice on content moderation and enforcement.
Twitter Spaces Lands On Android, Beating Clubhouse
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.