Pinterest is introducing new features in its self-serve ads tools making it simpler for advertisers to use them and reach more Pinners.
In an announcement last week, Nidhi Sapra explained that “it’s the perfect time for businesses to optimize their campaigns end to end and make a splash on Pinterest,” and that’s not a lie. Pinterest is a platform used mostly for inspiration, and that is exactly what most users will be doing over the holiday season. To help advertisers reach more Pinners, Pinterest has been working on making its self-serve ads experience better and more effective.
As Sapra explains, “over the past year, we’ve used your feedback to redesign our ad tools so businesses on Pinterest can define and size audiences, create ads and pull reports with ease.” Additionally, Pinterest is releasing updated how-to articles for businesses in its Help Center to help advertisers get better at connecting with people on its platform.
The campaign creation process has now been streamlined, with the ability for advertisers to launch ads on their own schedule with the new “pause campaign” feature. This allows advertisers to review Pins before going live. Also, advertisers can now select multiple Pins to promote at once and identify Pins easily with “a new search bar and boards filter.” Advertisers can create new Pins within Ads Manager and access everything they need to build a great campaign in one place, including testing and optimising ads. In this vein, they can duplicate top performing campaigns and ad groups to test and scale.
Reaching the right people has become easier, as advertisers can manage where people see their ads with placement options for separate browse and search strategies available at the ad group level. Also, they can build robust targeting audiences with guidance from audience sizing and Pinterest’s Audience Insights tool.
Track success on Pinterest has also been updated. Advertisers can monitor their ad performance and make in-line optimisations to multiple rows at once with the newly revamped reporting dashboard as well as identify and promote top performing organic Pins using insights from Analytics. Also, advertisers can measure influence on the platform by tracking the monthly viewers number on their profiles.
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