Advertising on Pinterest is about to become much better. The platform is rolling out several new tools and pricing options for its advertising services, the most interesting of all being some kind of new animated promoted pin called a Cinematic Pin.
Also Read: Pinterest Plays Matchmaker
It’s no secret, anything animated grabs our attention. This even truer on Pinterest where most content usually is static. The platform is already allowing users to pin GIFs, but Cinematic Pins are something cooler: they only move when the user is scrolling.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Yes, Cinematic Pins are only animated when you are scrolling down. Once you stop scrolling, the animation stops. And if you click on the pin, it will appear fully animated as it takes over the whole screen.
Cinematic Pins are not exactly video advertising like you see on other platforms like Instagram, Facebook or Twitter. No, Pinterest took into account users’ feedback before coming up with Cinematic Pins, as explained by Tim Kendall, Pinterest’s general manager of monetisation:
[quote]We have tested this extensively with users. What we heard was, auto-play ads are interruptive, and this is so much better because it keeps me in control. We didn’t even bother testing auto-play.[/quote]
A Better Platform For Advertisers
Pinterest is also releasing new tools for audience targeting. Now advertisers will be able to target Promoted Pins based on users’ interests for example.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The platform is also bringing in a new CPA (Cost Per Action) model, based on the number of engagements (re-pins and/or clicks) or app downloads the ads generated.
All these new features are already available to selected partners and they should be open to more advertisers in the near future.
https://www.youtube.com/watch?v=f5h1vNhoDig
Read next: Who Can Stop The Explosive Rise Of Pinterest And Tumblr?
You might also like
More from Pinterest
Pinterest Launches New Dynamic Creative Ad Specialty
To save advertisers precious time, Pinterest has announced the launch of a new ad specialty: dynamic creative.
Pinterest Launches Today Tab In Australia To Mark NAIDOC Week
Pinterest is bringing its Today tab to Australia to celebrate National Aborigines and Islanders Day Observance Committee (NAIDOC) week.
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
Pinterest Announces New Shopping And Ad Features In Time For The Holiday Season
Kicking off this year's Advertising Week, Pinterest is rolling out new shopping tools, among them, ads in visual search results and …
Pinterest Introduces Story Pins And Other New Features For Creators
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
Pinterest Launches Brand New Shop Collection Featuring Black-Owned Businesses
In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
Gen Z, Men, And Millennials Drive Pinterest Growth Past 400M MAUs
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …