Facebook might keep (by far) its #1 position as social referral for e-commerce, but the real surprise comes from the place Pinterest started to play this year.
With now almost 10% referral traffic to e-commerce sites, Pinterest has indeed built a big place for itself, multiplying its share by 2 in just a year.
More from Pinterest
Pinterest has partnered with several brands to create special gift-finding tools to help shoppers with their holiday shopping.
Pinterest is launching a new single Pin format for its chronological following tab that will allow more discovery.