It’s no secret, Pinterest is one of the fastest growing social platforms. Pinterest is gaining thousands of new users every week, but it seems the platform may be suffering from an underlying issue: users do not follow many other users.
Also Read: Who Can Stop The Explosive Rise Of Pinterest And Tumblr?
On Facebook, we get connected with friends, on Twitter, we follow users who other users follow. On Pinterest, however, there is no real trigger to follow more users. It is not easy to discover content from people you don’t yet follow, hence the odds that you will follow someone new are very low. And that can be an issue for a platform that wants to be social.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Pinterest might be looking into ways to change that. For a couple of weeks now, I have been receiving emails from Pinterest. Nothing strange there, until I noticed the title of the emails: “It’s a match!”
Pinterest: It’s a Match
[quote]Hey Geoff, they say great minds Pin alike. And we just found someone who shares your same taste in Pins![/quote]
This is the core message. Pinterest is going through everyone’s pins and trying to match what we pin to what other users pins. This way, it helps us discover new users, new board and new pins, with the aim of convincing us we should follow this user.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It is a very interesting “guerrilla” approach from Pinterest. There is indeed very few chances I would have gotten to discover the pins from these users. By pointing me at them, Pinterest is telling me they are interested profiles, with which I am very likely to be willing to interact with, hence growing my network one pinner at a time.
My verdict: well done Pinterest. I love the underlying objective, I love the guerrilla approach, What I love the most about it, however, is that the users I was matched with, are actually awesome profiles.
oh, and for the puppy, well it’s just so cute, right?
[wysija_form id=”5″]
More from Pinterest
Pinterest Is The Best Platform To Connect Emotionally With Users
According to the Brand Intimacy 2019 Study by MBLM, Pinterest is the best app and social platform to connect emotionally …
Pinterest Launches Two New Features To Help Advertisers Drive More Conversions
Pinterest is introducing two new features that help advertisers on its platform optimise their ad campaigns and achieve their conversion …
Pinterest Is Still Growing Fast, Mostly Outside The US
Pinterest is growing fast! Ahead of its planned IPO, the visual discovery platform has announced some very healthy user growth.
