It’s no secret, Pinterest is one of the fastest growing social platforms. Pinterest is gaining thousands of new users every week, but it seems the platform may be suffering from an underlying issue: users do not follow many other users.
Also Read: Who Can Stop The Explosive Rise Of Pinterest And Tumblr?
On Facebook, we get connected with friends, on Twitter, we follow users who other users follow. On Pinterest, however, there is no real trigger to follow more users. It is not easy to discover content from people you don’t yet follow, hence the odds that you will follow someone new are very low. And that can be an issue for a platform that wants to be social.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Pinterest might be looking into ways to change that. For a couple of weeks now, I have been receiving emails from Pinterest. Nothing strange there, until I noticed the title of the emails: “It’s a match!”
Pinterest: It’s a Match
[quote]Hey Geoff, they say great minds Pin alike. And we just found someone who shares your same taste in Pins![/quote]
This is the core message. Pinterest is going through everyone’s pins and trying to match what we pin to what other users pins. This way, it helps us discover new users, new board and new pins, with the aim of convincing us we should follow this user.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It is a very interesting “guerrilla” approach from Pinterest. There is indeed very few chances I would have gotten to discover the pins from these users. By pointing me at them, Pinterest is telling me they are interested profiles, with which I am very likely to be willing to interact with, hence growing my network one pinner at a time.
My verdict: well done Pinterest. I love the underlying objective, I love the guerrilla approach, What I love the most about it, however, is that the users I was matched with, are actually awesome profiles.
oh, and for the puppy, well it’s just so cute, right?
[wysija_form id=”5″]
You might also like
More from Pinterest
Pinterest Launches New Notes, Dates And Recommendations For Boards
Pinterest has launched several new features that make planning recipes, virtual events, and future activities easier and more automated.
Shopify Merchants Get A New Dedicated Pinterest App
Pinterest and Shopify are launching a new app that enables merchants to easily upload their product catalogs and turn products …
More Pinterest Partners To Help You Scale Your Success
Pinterest has announced an expansion to its Pinterest Partners program, with more companies that can help you with anything from …
Pinterest Shop Adds New Collection Of Products To Support Small Businesses
Pinterest has announced the launch of a new collection of products on The Pinterest Shop to support small, sustainable brands …
Pinterest Launches New Verified Merchant Program
Pinterest has announced the launch of a new Verified Merchant Program with a few select retailers who meet specific criteria …
Pinterest: How To Communicate With Your Audience In A Time Of Crisis
Pinterest has shared a guide with suggestions to help brands create better content for Pinners during the COVID-19 pandemic.
Pinterest Introduces Today Tab For Daily Inspiration
Pinterest announced the Today tab, featuring trending Pins and curated topics that offer Pinners "daily inspiration," and helps them explore …
Introducing Pinterest Lite: Same Features In A Smaller Package
After rolling out its (much) smaller Pinterest Lite app, last year, Pinterest has now announced the app is being launched …
Pinterest’s New AR Feature Lets You Try On Makeup Before Buying It
Pinterest has announced the launch of a new AR feature that lets you try on makeup before saving it for …
