As Facebook becomes more and more saturated, many brands (and especially retailers) turn to alternative social networks, such as Pinterest. In fact, the latter seems to work well for brands and it helps them increase their leads at a significant rate – often higher than those of other social networks.
Also Read: Would you Pay 1$ Million to Advertise on Pinterest?
For these reasons, Pinterest announced a simple new feature that will enable brands drive more people to their Pinterest accounts. It basically consists of a pop up window which will appear on the websites that will invite people to follow the brand on the social network.
This new pop up window will also display the latest pins of the brand in order to be more visually appealing. According to the official release, all you have to do to get the new button is to add a few lines of code. In case you already have the old “Follow” button, there’s no need to worry as it will be updated automatically.
Do you think this new feature will help brands grow their Pinterest communities?
Related Stories:
- New Feature: You Can Now Add Unlimited Secret Boards on Pinterest
- The Day Twitter Added A “Buy Now” Button
- New “Donate” Button for Non-Profits on Facebook
You might also like
More from Pinterest
Pinterest Launches Its First-Ever Creator Fund
At an event last week, Pinterest announced a new $500,000 Creator Fund, a program to support Creators from underrepresented communities.
Pinterest Ads Launch In Brazil
Pinterest is expanding its advertising solutions into Latin America, for the first time, with the launch of Pinterest Ads in …
Pinterest Launches Its First B2B Campaign In Selected Markets
Pinterest has launched its first B2B campaign aimed at advertisers in the US, the UK, France, Germany, Canada, and Australia.
You Can Now Embed Pinterest Pins In OneNote And Word
Microsoft has announced a new integration that lets you embed Pinterest Pins, interactively, within OneNote and Word.
Pinterest Introduces ‘Interests’ Widget Option For iOS
Pinterest has announced a new widget option for iOS, that lets Pinners choose their interests and have them served to …
Pinterest Launches New Dynamic Creative Ad Specialty
To save advertisers precious time, Pinterest has announced the launch of a new ad specialty: dynamic creative.
Pinterest Launches Today Tab In Australia To Mark NAIDOC Week
Pinterest is bringing its Today tab to Australia to celebrate National Aborigines and Islanders Day Observance Committee (NAIDOC) week.
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
Pinterest Is Getting An iOS 14 Widget
Happy Pinners can now set up a Pinterest iOS 14 widget on their iPhone home screens.
Instagram Rolls Out Video Ads