As Facebook becomes more and more saturated, many brands (and especially retailers) turn to alternative social networks, such as Pinterest. In fact, the latter seems to work well for brands and it helps them increase their leads at a significant rate – often higher than those of other social networks.
Also Read: Would you Pay 1$ Million to Advertise on Pinterest?
For these reasons, Pinterest announced a simple new feature that will enable brands drive more people to their Pinterest accounts. It basically consists of a pop up window which will appear on the websites that will invite people to follow the brand on the social network.
This new pop up window will also display the latest pins of the brand in order to be more visually appealing. According to the official release, all you have to do to get the new button is to add a few lines of code. In case you already have the old “Follow” button, there’s no need to worry as it will be updated automatically.
Do you think this new feature will help brands grow their Pinterest communities?
Related Stories:
- New Feature: You Can Now Add Unlimited Secret Boards on Pinterest
- The Day Twitter Added A “Buy Now” Button
- New “Donate” Button for Non-Profits on Facebook
You might also like
More from Pinterest
Pinterest Launches Today Tab In Australia To Mark NAIDOC Week
Pinterest is bringing its Today tab to Australia to celebrate National Aborigines and Islanders Day Observance Committee (NAIDOC) week.
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
Pinterest Is Getting An iOS 14 Widget
Happy Pinners can now set up a Pinterest iOS 14 widget on their iPhone home screens.
Pinterest Announces New Shopping And Ad Features In Time For The Holiday Season
Kicking off this year's Advertising Week, Pinterest is rolling out new shopping tools, among them, ads in visual search results and …
Pinterest Introduces Story Pins And Other New Features For Creators
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
Pinterest Launches Brand New Shop Collection Featuring Black-Owned Businesses
In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
Gen Z, Men, And Millennials Drive Pinterest Growth Past 400M MAUs
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …
Pinterest Launches ‘Chefs At Home’ Initiative
Pinterest is launching the Chefs at Home initiative and donating $300,000 in free advertising for the restaurant industry.
Instagram Rolls Out Video Ads