If there is one social platform that stands out for its amazing growth, it has to be Pinterest. The platform grew by an impressive 81% last year, to hit the 100 million monthly active users milestone this September.
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With this milestone, Pinterest is now firmly claiming a place among the leading social platforms. And it does not come as a surprise: by adding many awesome features over the last 12 months, Pinterest has really shown how it can evolve to always better serve its users.
And users pay it back to Pinterest. They are not just passive one-timers on the platform. In fact, 70% of Pinterest monthly active users are thought to be taking action after viewing a pin on the platform, whether they click on a link, save it for later, like it or comment on it. And that is impressive.
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